Corporate Gifts To Beat The Credit Crunch

The value of corporate gifts cannot easily be dismissed as research shows us that companies who incorporate them into to their business practice, produce happier and therefore more effective workforces.

In the midst of the economic crisis however squeezing that extra money out of your already tight budget might look a little foolish at first glance.

After all firms are making wholesale changes simply to stay floating and that implies cutbacks and streamlining. Whilst your company should be building bridges it is burning them down creating stress and afterwards an unhealthy office where harmony and synergy should be flowing.

Of course one of the consequences of cut backs is low morale amongst the workforce and when this happens your business itself can take a huge hit. This is where the corporate gift can come into play.

The true charm of a corporate gift lies in its name. It's a present from the company to the employee and who doesn't like presents. By customizing the present you make the worker seem appreciated an element which has been proven to increase productivity by 50 percent.

So spending a little can produce long term gains as you build up your business's culture and reputation which not only sends out a positive message but attracts better employees looking for a meaningful working environment.

Anyone that has worked in a call-centre will tell you the importance of those promotional packs, stress balls or fun-sized comedy dart boards.

The worker can use them as a crutch and remain both calm and pro at the same time. So everyone becomes a winner as a satisfied employee is much more sure to appease a disgruntled shopper and your company saves face.

Of course the magnitude of the gifts depends on your company's budget. Yet not being able to kit out your whole workforce with company gift packs is not the end of the world as there are literally thousands of ideas for every budget.

Whether or not it's a custom engraved box of Belgian chocolates to woo your overworked and shorthanded help-desk or an insulated mug for your field agents, the options to connect with your workers are many.

One thing is for sure though, the message you send out as a company will be received with gratitude and that troublesome telephone call or customer will seem like a small problem to your worker rather than a nightmare chore.

So be it a bigger conglomerate or a little local economy research shows that company gifts can supply a thoughtful and cheap solution to bridging the opening between employer and worker making the all important transition from mere employee to company man in one dropped swoop.

Of course, as the expression goes, it is the thought that counts and that can only be taken as positive as studies show us a worker who feels valued is a valuable worker.