The Strange Case Of The Jekyll and Hyde Online Marketer

Inside a cold and shadowy room sits a mysterious and unfeeling being, with eyes as dark as night and a heart that never feels love or emotion. It is angry and full of bitterness and fear. This being my friend, is your typical online marketer.

Today, many marketers are afraid to show emotion or passion for their work. Sadly, it is reflected on their websites, with each blog post, and inside every newsletter they publish. These marketers are afraid to show their true personalities and are a completely different person online. Completely boring.

For some reason, there is a myth in the online marketing world that being yourself and acting like a professional is mutually exclusive. This could not be any further from the truth. Any marketer who isn't afraid to separate from the pack and be different, is almost always the one who is rewarded. The irony is that you shouldn't be different, you should simply be yourself. That shouldn't be too difficult, but for many online marketers it is.

People all want to be entertained while they are being educated. It has been proven in study after study, that in order to gain the trust of your audience, you must capture their attention. If you fail to fascinate and dazzle them, why would they come back for more? Unless they want a slow death by boredom.

If you are a good storyteller, use stories to entertain and educate your audience. If you have a good sense of humor, don't be afraid to make people laugh. Everyone has a special talent that is a potential asset when relating to your target market. Any marketer who doesn't take advantage of this opportunity is not only foolish, but leaving an unknown amount of lost profits on the table. Simply put, killing your audience with boredom isn't a recipe for success.

Now this doesn't mean you shouldn't use common sense and throw discretion out of the window completely. For instance, if you swear like a drunken sailor, I suggest you keep that amazing talent under wraps. If you think you have a special knack for making "fat people jokes", again, I would suggest you keep this to yourself. While you want to entertain your audience, you don't want to risk offending them either.

With a little common sense and a big dash of your personality, you can easily cook up a winning online persona that can easily separate you from the pack of the other drab and dull online marketers.