Video hosting on your own site is extremely important in order to generate significant free traffic. You still need to distribute it to the main video directories, but the primary source should be your site. Almost ninety nine presents of online entrepreneurs do not understand the benefit of video and how it should be positioned in order to get the results. They only know the old part, which is submission to online streaming video hosts like YouTube, Veoh and Metacafe.
Visitors like to see the videos, especially if the owner or author of the website, presents the message himself. It gives credibility to the site. Click trough rate for websites with video is significantly larger than for those without it. However, the embedded video from YouTube will not generate free traffic and will not increase your search engine rankings. Only the correct video search engine optimization on your site can do it.
The properly submitted video will increase the likelihood to get a first page Google ranking for fifty three times in comparison with a content in a text format. This is based on Forrester Research study. These are significant numbers, which you should definitely take into account, when creating a video.
The primary reason for that is because the Google and other search engines blend the content form on their search results. Almost for every competitive keyword you can find videos presented on the first page in Google. Therefore, the traffic from search results will get your website, if videos will be hosted on your site. If the primary source for video is YouTube, then YouTube is the one, which gets the visitors and not your website. In order to host videos on your site, you need to be sure about the web space with your hosting package. Video hosting requires sufficient bandwidth and with free or cheap hosting plans it might not be available. Formation of a separate video directory on your website is the next step. This is where you will upload all your videos. After that you need to create a title, description and thumbnail for your videos. Once you have this ready, the next step is to create a video site map and submit it to Google. This is essential part, as otherwise search engine spiders are not able to read content on your video.
Free, search engine traffic to your website is like blood for human body. There are almost 30 different source of traffic, but none of them can give you kind of results as first page search engine rankings. Video hosting on your site with smart video marketing via online streaming video hosts can give you more than all other sources together.
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