Increase Brand Awareness with Business Video Advertising

What do Coca Cola, a simple swoosh symbol, and a silhouette of a polo player on a horse all have in common? They are all instantly recognizable symbols of a brand. Coca Cola, Nike, and Polo have covered the globe with knowledge of their brand. Their level of brand recognition is a status that any company envies. Brand recognition is huge. But how do you get there? Business video advertising is the way to go. Here's why.

Business video advertising makes brand awareness easy for the viewer.

Considering myself as a consumer, I realize that I do not want to work to see an ad. What does this mean? I am not going to click through several pages, read for several minutes, or have to scroll to the bottom of the page. Sorry. It's just not going to happen. That's just one of the reasons—using a personal illustration—that business video advertising is so much more engaging. It's so easy. Is a video coming? All I have to do is sit - and let it soak in. It makes it easy for the viewer, who is your advertising target, to simply absorb the advertisement. This will also make it easier for the advertiser to cover the consumer in a deluge of brand awareness.

Business video advertising makes brand awareness compelling for the viewer.

I have a confession to make. Maybe this will sound bipolar, but I have a love/hate relationship with the Geico gecko. I can't stand him—his arrogance, his self-consumed wittiness, and his strange little smile. At the same time, I feel an urge to watch every single advertisement that features him. Why? Because I just have to know what is coming next. I want to hear that accent again. It's like that with business video advertising. You may not have a gecko to sport your style, but you do have a continuing theme (translation: brand) to present to a viewer. You want to create a sense of compelling anticipation, about the life of a key character in your advertising schema, about the suspenseful progression that a video creates. Business video advertising will take your brand or product and make it instantly more interesting and compelling. And that, in short, makes your advertising dollar go a lot farther.

Business video advertising makes brand awareness information-intensive for the viewer.

One of the goals in advertising is to furnish the potential buyer with information. The more knowledge he or she has about a purchase, the more likely he or she is to make that purchase. Videos provide that perfect level of knowledge. Videos are information intensive. After all, there is only so much you can say in 140 characters. There is actually quite a bit you can say in twenty seconds or less. When you combine the power of the spoken word, written word, music, motion, pictures, imagery, and pathos, and roll it all up in a slick few seconds of powerful video—you are practically guaranteed a higher level of brand recognition. People crave information, and when you provide it to them through a video, their perception of you, i.e., your brand, increases.

Unfortunately, not every brand is going to live up to the Coca Cola status or enjoy the same longevity. (There are those that actually use the brand to decorate).) You can be successful by using the our culture's most recognizable means of advertising. As a result, you are boosting you brand.